2021 Spring Seminar Videos
Femmes du Vin Spring Seminar | The Power of Pink
Rosé wine as a category has had explosive growth over the past ten years and shows no signs of slowing down. In this Rosé Masterclass, we will walk through different styles, vinification techniques, grapes, countries, taste profiles and food matches. Learn first-hand from top Sommeliers how to sell, age, serve and work these wines to their optimal enjoyment as we go through six very different styles of Rosé.
Femmes du Vin Spring Seminar | Climbing the Wine Marketing Ladder: California Style
There has been growing recognition of the importance the role of Marketer plays in the world of wine. Our moderator and panellists will share their wisdom and experience to inspire women looking to break into the wine marketing field.
We will unpack what it takes and what it means to be in the business of wine marketing; discuss how these women got their start; and, explore education, mentorship and career opportunities. Where does wine marketing stand today and what are the latest trends that are driving business goals? We will dig deep into where the future lies and California’s perspective on the global wine industry. If you are looking for advice on areas of marketing to explore, what to do to set yourself apart, or how to secure the wine job of your dreams, join this session and discover how California is paving the way in marketing know-how.
Femmes du Vin Spring Seminar | The Wine Ecosystem: What Is Old Is New Again
Wine has been made in France since before Roman times. Its culture has survived and thrived through several generations crafting wines that are by virtue organic, sustainable, and authentic. With the evolution of the wine industry, new certifications and climate change in mind, we will discover what is now the holistic approach to producing wines with biodiversity, uniqueness and terroir while confronting new challenges such as erosion, pests and overall vineyard management. These diverse and important ecosystems must be preserved for future generations of wine drinkers and we will uncover what France as a whole is doing to make this happen.
Femmes du Vin Spring Seminar | Honouring the Earth Through Sustainable Agriculture and Wineries
It has never been more important to be stewards of our land and we will use this opportunity to understand how a winery can tread thoughtfully on the land, from vine to glass. Let’s learn about what motivates Jackson Family Wines to practice green agriculture and become one of the largest innovators and investors in this area.
We will also unpack various certifications such as salmon safe, CSWA, fish-friendly farming, SIP certified and more. We will tackle questions around renewable energy, land stewardship and fostering a sustainable wine community and explore if these practices impact wine quality in any way. Let’s catch up with what is happening now in the wineries and what new innovative things Jackson Family Wines are most excited about.